It’s imperative that your customers and your employees understand how your business stands apart from the competition. Sharing honest stories in which your people are the heroes builds trust and results in a deeper connection with your brand. Communication through storytelling increases customer loyalty, repeat business, and referrals. Employees who are encouraged to share company lore are more invested in its service mission.
I’m a writer and brand strategist with more than 30 years of marketing experience, and I’d love to tell your company’s story. Projects I can help you with include:
brand strategy • audience personas • brand guidelines
web sites from strategy to implementation
marketing and social media campaigns
articles • case studies • testimonials
project coordination with designers and photographers