You’re short on space. Your readers are short on attention span. Just because you have constraints doesn’t mean you have to be short on storytelling.
Realtor Jeff Stegelman recently presented a challenge I was thrilled to accept: Tell the story of an urban Seattle condo he was readying for sale, and do it in 500 characters or less.
We talked about the target buyer for this property and what makes it a unique investment. We realized some of the story is told by the photos, and the nitty-gritty details are revealed in the MLS listing. So the assignment was to help a prospective buyer visualize themselves in the space.
So here it is, the story of 905 Cherry St #105:
Do you dream of walking to work in one of Seattle’s most vibrant neighborhoods? When the day ends, kick off your shoes and slide across bamboo floors to the private balcony of this modernized mid-century retreat on First Hill. The Frye museum is practically your living room, and your playground is all of Puget Sound. With your car tucked away in covered parking, just grab your gear from on-site storage when it’s time to explore. This renter and pet-friendly home is an investment in urban living.
If you’re looking for storytelling – long or short – I’m here to help!
Copyright Liz Behlke 2018