I wrote and consulted on the branding for the Success Beyond Luck web site:

Design a success plan for your business

Chances are, you started your business with a passion for going to market with something truly unique. Whether it’s a category-busting innovation, a new way of serving customers, or your very own secret sauce, you’ve got something that really excites people. At the outset, that passion – and maybe a little luck – fueled you through those long days, late nights, and occasional setbacks.

But now you’re ready to take stock of this company you’ve built – to make sure it’s on the right path to sustainable growth. Maybe you’ve been hearing from business partners or family members that it’s time to put some structure in place so you can focus on the important stuff.

Time to get out of the weeds

Another week goes by and you realize you spent it completely distracted by the day-to-day –  again. You might be wondering how you could possibly find the time to be more deliberate about the future. All those plans are still there – they just need to get out of your head and get organized.

I’m Brad Krueger, your trusted business adviser. My mission is to help your business achieve Success Beyond Luck. I’ll help you rise above the chaos to identify the priorities that will lead to success on your terms. And I’ll be by your side while you put your plan into motion, making sure you stay on course and with sensible modifications along the way.

Expertise with empathy for your business success

My clients say they’re impressed with how quickly I learn about their business and how I apply my extensive knowledge to discover opportunities and uncover risks. I work with entrepreneurs who are committed to the process, so they appreciate my high level of engagement.

If you’re an entrepreneur interested in defining strategies for success and ready to make a plan to get there, let’s talk! As part of the LGBTQ community, I have a particular connection with like-minded entrepreneurs who are seeking empathetic guidance.

Are you ready to work on your business? I’d love to work with you!

About: Brad Krueger

Brad Krueger knows something about taking calculated risks. When he decided to step away from his corporate career, he had a plan. Brad knew Seattle-area entrepreneurs were craving the kind of strategic thinking big businesses take for granted so they can realize success on their terms. Seeing business owners with brilliant vision having their creative energy sapped by day-to-day distractions gave Brad the spark he needed. People like to talk about being lucky in business, but Brad has a more practical view. A solid strategic plan, tailored and practical, could very well be what makes the difference between hope and success.

Broad business expertise

A lot of what Brad has to offer is his propensity for structure. You can thank the MBA for that. It allows him to look at a business holistically, uncovering opportunities that might be overlooked. Opportunities often travel hand-in-hand with risk, and while risk is all part of the entrepreneurial experience, Brad has extensive experience turning risk into advantage. In fact, he’s developed and project managed critical large-scale programs in enterprise resiliency, information security, and compliance at CUNA Mutual Group, a company serving financial institutions nationwide.

A like-minded business guide

While Brad was recognized for his work creating an inclusive LGBTQ+ workplace at CUNA Mutual Group, he knows a lot of entrepreneurs have had to navigate the business landscape without empathetic role models. This makes Success Beyond Luck more than a sensible business venture. As someone who didn’t come out until well into his career, Brad understands how meaningful it is to have a like-minded business adviser as a guide. Brad also exercises his commitment to LGBTQ+ businesses through his leadership position at the GSBA and by volunteering to support LGBTQ+ businesspeople.

Brad will help you realize the success you deserve, and give you a great foundation so you can focus on growing your business well into the future.

Read more on the Success Beyond Luck web site.